Embracing A BHAG Helps Your Company In Five Big Ways Josh Cohen, founder and CEO of The Junkluggers and Remix Market, talks about how consumers invest in your company story before even buying your product. It isn't the whole reason you went into business. It's not the money, but the impact you can have on others. It's a journey that details your passions, challenges, and victories that got you here. It's ...
Four Signs You've Chosen The Wrong BHAG All business owners set goals in one form or another. Goals can instill accountability and responsibility in people, but not all goal-setting methods are created equally. For companies really looking to increase their growth trajectory, they need a Big Hairy Audacious Goal (BHAG). BHAGs were formally introduced in Built to Last by Jim Collins and Jerry Porras. The book details how some of the most successful business ...
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